Use Social Media Targeting Capabilities to Your Advantage
Your retail business likely already has some form of social media presence, but if you haven’t yet invested in the world of social media advertising you are surely missing out. Why? Because platforms like Facebook, Instagram, and Twitter make it absurdly easy to find and get in front of the people most likely to buy your products.
Let’s run through an example to see how detailed you can actually get. Let’s say you sell wedding dresses in the city of Los Angeles. You have a pretty clear idea of who your target audience is based on your product and the prices of your dresses so you decide to configure a campaign. You start off my targeting women, who make up 99.9% of your customer base. Then you set up the age ranges between 24 and 40 years old, since the style of your dresses cater most to this age range.
Next is location – you type in the zip code to show your ads to Facebook visitors in a 25-mile radius. Are you set? Actually, no. You can dig into various categories and sub-categories to target engaged shoppers, interested in marriage, weddings, women’s clothing, and dresses. Perhaps you narrow your audience even more by targeting friends of people who already liked your page.
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