Are You Connecting with Your Customers' Story?
The best designed ads, carefully crafted content, well-produced TV or radio or the most robust media plans won’t deliver if you’re marketing is falling short. This day and age, it’s critical to be more connected with your customer. Every business needs to empower the customer with what you sell. You need to be more aligned with your customer if you want them to invite you into the opportunity to serve them. When you’re buying something, think about your process, your challenge---and how the purchase will benefit you. Now, think how you’ll market it.
Surveys are essential, and one of the best methods for understanding your customer’s story. Specifically, customer intention through purchase analysis surveys. Learning everything there is to know about what motivates your customer to move from interest in your product or service to actual purchase is indispensable. In fact, it the one thing you need to know before doing any promotional efforts. If you want to make a dent with your advertising and get more than your fair share of return, get connected with your customer utilizing a survey. It’ll be time well spent!