Roar - Marketing Seimars To Grow Your Retail Business Los Angeles

A comprehensive
marketig mix approach.

Clicks and views don't pay the bills. Only appointments, sales and profits deliver the thrills!

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Most Vital Marketing Challenges &
How To Solve for Them


Corporate veteran marketing executive Stephan Longo brings over 25 years of corporate and small business marketing experience helping businesses grow. From individual small businesses, to $5B companies and everything in between—he's developed an optimal blend of straight-forward, marketing/advertising programs that are extremely cost efficient, simple to track and measure and drive incremental sales, customers and profits.


  • Developed a scalable marketing program through direct-response advertising, increasing service area growth from 4 States to 13, with revenue growth from $18M to $57M in 4 years.

  • Directed the growth of a retail automotive company, growing store count from 118 to 193 in 4 years, while increasing same-store-sales 36%.

  • Oversaw the national and local marketing for over 300 retail locations individually owned and operated by franchisees. Increasing same-store-sales and retail points of sale from 180 to 332.

  • Managed the marketing for a high -tech mobile networking company competing against IBM, 3Com and Intel. Captured over 70% of the market and helped grow the company from $20M to over $200M in 5 years.




  • Your business operation overview

  • Uncovering your average net transaction and why

  • How to build a solid marketing message

  • What to know about your competition

  • Workshop - Building your value proposition and elevator pitch


  • Online search and map listings for your business

  • Handout - Create, claim and manage your online business listing

  • Managing and claiming your review sites so they don't manage you

  • Handout - Claiming your business review listings

  • Promotional message, developing your own, positional considerations

  • Defining your target audience

  • Positioning your business services or products

  • Identifying opportunities to create value for new customers

  • Online essentials to be found and discovered

  • Delivering your message through performance-based media, online and offline

  • Understand old marketing (interruption) vs value-based, permission marketing


  • Direct mail, email campaigns and coupons

  • Facebook and Instagram advertising. From graphics, to selling copy, promo offers and call-to-action

  • Tracking and measuring your responses, both online and offline

  • How and why to utilize a landing page

  • What's a conversion, why it's important and how to track

  • Understanding the conversion funnel

  • Making ongoing enhancements that drive incremental sales and reduce marketing dollars

  • The Retail Rule of Thirds

  • All-inclusive recap

What Small Business Owners Are Saying
about the Marketing Bootcamp Seminar

"This bootcamp was invaluable. Stephan is incredibly knowledgeable and extremely helpful."

- Kathryn Noonan, Salon Owner

"Lots of great information and presented in a very understandable way."

- Michele D'Amico, Executive Coach

"The presentation lasted for roughly 3 hours, but time flew by. There was open discussion and dialogue between the presenter (Stephan) and attendees. After Stephan presented a new idea or topic, we discussed how that idea applies to our business. (I own a Dental office). Stephan also gave us the opportunity to discuss the given topic with the other attendees, I found this extremely helpful as it gave me the opportunity to network with other business owners."

- Roman Hernandez, Dentist

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