Roar - Marketing Seimars To Grow Your Retail Business Los Angeles
 

A comprehensive
marketig mix approach.

Clicks and views don't pay the bills. Only appointments, sales and profits deliver the thrills!

Sign Up.png
  • LinkedIn Social Icon
  • Instagram
  • Facebook Social Icon
Get our Free 10-Page Guide
Most Vital Marketing Challenges &
How To Solve for Them
 

MARKETING BACKGROUND

Corporate veteran marketing executive Stephan Longo brings over 25 years of corporate and small business marketing experience helping businesses grow. From individual small businesses, to $5B companies and everything in between—he's developed an optimal blend of straight-forward, marketing/advertising programs that are extremely cost efficient, simple to track and measure and drive incremental sales, customers and profits.

MARKETING WORK HIGHLIGHTS

  • Developed a scalable marketing program through direct-response advertising, increasing service area growth from 4 States to 13, with revenue growth from $18M to $57M in 4 years.

  • Directed the growth of a retail automotive company, growing store count from 118 to 193 in 4 years, while increasing same-store-sales 36%.

  • Oversaw the national and local marketing for over 300 retail locations individually owned and operated by franchisees. Increasing same-store-sales and retail points of sale from 180 to 332.

  • Managed the marketing for a high -tech mobile networking company competing against IBM, 3Com and Intel. Captured over 70% of the market and helped grow the company from $20M to over $200M in 5 years.

 

BOOTCAMP OUTLINE

HOUR 1 - FOUNDATIONAL MESSAGE & POSITIONING ASSETS

  • Your business operation overview

  • Uncovering your average net transaction and why

  • How to build a solid marketing message

  • What to know about your competition

  • Workshop - Building your value proposition and elevator pitch

HOUR 2 - LEVERAGING YOUR ONLINE PRESENCE

  • Online search and map listings for your business

  • Handout - Create, claim and manage your online business listing

  • Managing and claiming your review sites so they don't manage you

  • Handout - Claiming your business review listings

  • Promotional message, developing your own, positional considerations

  • Defining your target audience

  • Positioning your business services or products

  • Identifying opportunities to create value for new customers

  • Online essentials to be found and discovered

  • Delivering your message through performance-based media, online and offline

  • Understand old marketing (interruption) vs value-based, permission marketing

HOUR 3 - MEDIA VEHICLE AND PERFORMANCE ADVERTISING

  • Direct mail, email campaigns and coupons

  • Facebook and Instagram advertising. From graphics, to selling copy, promo offers and call-to-action

  • Tracking and measuring your responses, both online and offline

  • How and why to utilize a landing page

  • What's a conversion, why it's important and how to track

  • Understanding the conversion funnel

  • Making ongoing enhancements that drive incremental sales and reduce marketing dollars

  • The Retail Rule of Thirds

  • All-inclusive recap

 
What Small Business Owners Are Saying
about the Marketing Bootcamp Seminar

"This bootcamp was invaluable. Stephan is incredibly knowledgeable and extremely helpful."

- Kathryn Noonan, Salon Owner

"Lots of great information and presented in a very understandable way."

- Michele D'Amico, Executive Coach

"The presentation lasted for roughly 3 hours, but time flew by. There was open discussion and dialogue between the presenter (Stephan) and attendees. After Stephan presented a new idea or topic, we discussed how that idea applies to our business. (I own a Dental office). Stephan also gave us the opportunity to discuss the given topic with the other attendees, I found this extremely helpful as it gave me the opportunity to network with other business owners."

- Roman Hernandez, Dentist

 
  • LinkedIn Social Icon
  • Instagram
  • Facebook Social Icon
  • googleroarmarketing
 

© 2020 by ROAR 

  • Instagram
  • LinkedIn Social Icon
  • Facebook Social Icon
specialty